News

‘Hello Kitty’ video pulled from YouTube amid racism allegations

‘Hello Kitty’ video pulled from YouTube amid racism allegations

'HELLO KITTY:' YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing. Photo: Associated Press

Avril Lavigne’s new Japanese-themed music video for her song “Hello Kitty” has disappeared from YouTube.com, hours after the pop star came under fire amid allegations the promo features racist stereotypes.

The “Sk8er Boi” hitmaker released the video, in which she prances around on a rooftop, in a candy store and in a sushi bar as four expressionless Asian girls pose as her backing dancers, online on Tuesday, but the playful promo, which exaggerates Japan’s kawaii (cute) culture, didn’t sit well with some fans.

It sparked a backlash and many devotees took to Twitter.com to express their outrage, turning the hashtag #avrilracist into a trending topic.

One user wrote, “Not sure if this Avril Lavigne video is terrible, racist, or terribly racist”, while another tweeted, “Oh Avril, this is literally the worst music I have ever heard. And then you had to go and make it kinda racist. Why.”

Lavigne has yet to comment on the controversy, but the promo has since been removed from YouTube.com.

A representative for the video-sharing website has revealed that YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing.

The video is still available on Lavigne’s website.

Recent Headlines

in Music

Journey drummer Castronovo charged with rape

Fresh
deencastrono

The rocker also faces charges including assault and menacing and is being held without bail in an Oregon jail.

in Entertainment

Men bring the moves, but ladies take charge in ‘Magic Mike XXL’

Fresh
14-overlay11

The film, which hits theaters July 1, follows 2012's surprise hit with Channing Tatum rejoining the Kings of Tampa, his rogue band of male entertainers.

in Music

Chris Brown: ‘Everything’ is about his daughter now

20-overlay11

The singer won big at the BET Awards Sunday night, and gushed about how becoming a father has changed his life.

in Music

‘Changed’ Justin Bieber attends Sydney church conference

18-overlay7

The "Baby" hitmaker is mingling with thousands of Christians at the five-day event down under.

Weather

condition Condition: Partly Cloudy
Temperature: 75°
High: 82° - Low: 58°