News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Music

Britney Spears to get key to Vegas, her own day

Fresh
britney

Sin City will celebrate Britney Spears Day on Nov. 5.

in Entertainment, Viral Videos

Zack Galifianakis interviews Brad Pitt on ‘Between Two Ferns’

Fresh
twoferns

The comic gets in some good digs at the "Fury" star in this hilariously awkward interview that's crashed by Louis C.K.

in Music

WATCH: Taylor Swift ‘Shakes’ it off on Hollywood Blvd

19-overlay

An estimated 15,000 fans took over Hollywood Boulevard to watch the singer perform a free outdoor show.

in Entertainment

‘Breaking Bad’ star: ‘Florida mom messed it up for everyone’

aaronpaul

"Breaking Bad" star Aaron Paul has blasted bosses at Toys 'R' Us, and started his own petition to get the action figures back on store shelves.

in Trending, Viral Videos

TODAY’S MUST SEE: Spooky ‘Shining’ inspired IKEA commercial

17-overlay2

You'll never aimlessly wander the floors of IKEA the same way again.

Weather

condition Condition: Overcast
Temperature: 48°
High: 54° - Low: 40°