News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

Bob Barker is a boss at retirement

Fresh
11-overlay6

The former "Price is Right" host and avid animal lover says he is a "complete success" at retirement, and is enjoying his free time.

in Entertainment

Want something sold? Get Liam Neeson to pitch it

liamneeson

The "Taken" star has edged out fellow Irish actor Pierce Brosnan to be named the most effective celebrity pitchman.

in Entertainment

‘The Shining’ cast reunites for 35th anniversary

Updated
shining

Members of the cast and crew of classic horror film “The Shining” came together on Tuesday to commemorate the 35th…

in Entertainment

‘Saved by the Bell’ star headed to trial in alleged Christmas stabbing

dustindiamond

The actor who portrayed Screech on the hit '90s show faces multiple charges relating to a bar fight.

in Entertainment

‘Game of Thrones’ star overwhelmed with fame

maisiewilliams

One of the hit show's youngest cast members says she is struggling to cope with the fame that comes with her role.

Weather

condition Condition: Partly Cloudy
Temperature: 84°
High: 91° - Low: 68°