News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

Today in entertainment history: Sept. 3

Fresh
kevinbaconkyrasedgwick

Here's a look at some of Hollywood's most memorable headlines.

in Entertainment

Gary Busey, Tamar Braxton round out new ‘DWTS’ cast

17-overlay3

The 21st season of "Dancing With The Stars" promises to be a wild ride.

in Entertainment, Sports

Was ‘Concussion’ altered to avoid angering the NFL?

10-overlay1

Hacked Sony emails appear to show that the m arketing plans for the movie were positioned to focus on the story of a whistle-blower, rather than a condemnation of the sport.

in Viral Videos

How to make work better

21-overlay3

Some of these tips are actually helpful ... but mostly they're just hilarious.

in Lifestyle

‘Consumer Reports’ calls out the ‘worst’ cars of 2015

11-overlay1

With descriptions like "klutzy" and "cheap," these vehicles should go back to the drawing board.

Weather

condition Condition: Partly Cloudy
Temperature: 72°
High: 91° - Low: 62°