News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

4 hours ago in Viral Videos

The cicadas are coming …

24-overlay

Billions of cicadas will soon emerge after spending 17 years underground and they have a lot of catching up to do.

4 hours ago in Entertainment

Too much ice in your Starbucks?

starbucks265305906988

A federal lawsuit claims Starbucks regularly overfills its cold drinks with ice instead of using the advertised amount of coffee or other liquid in its plastic cups.

9 hours ago in Sports, Viral Videos

It’s not ‘Regulators:’ Warren G butchers ‘Ball Game’

20-overlay-1

WATCH: The rapper messed up the first line and sang off-key.

11 hours ago in Music

Beyoncé has a sixth No. 1 album

beyonce666068581974

The "Drunk in Love" hitmaker is the only artist to reach number one with their first six studio albums.

11 hours ago in Music

Rachel Platten wins an Emmy

rachelplatten618974765209

The "Fight Song" hitmaker can add Emmy award winner to her list of accomplishments.