News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment

Today is National ‘Ghostbusters’ Day

Fresh
ghostbuster

Grab your proton pack,"Ghostbusters" is hitting the big screen in a limited re-release. Who you gonna call?

in Entertainment

Today’s celebrity birthdays

honeybooboo

Reality TV star Alana Thompson, also known as "Honey Boo Boo," turns nine today.

in Viral Videos

7 smartphone photography tricks

18-overlay7

Upgrade from the selfie with these seven awesome photo tricks.

in Entertainment

Uncle Jesse spearheading ‘Full House’ reboot

fullhouse

John Stamos wants to bring the hit sitcom back to TV.

in Music

Taylor Swift picks up 2 new chart records with ‘Shake It Off’

taylorswift

The star's new single, "Shake It Off" is expected to debut at No. 1 on this week's Billboard Hot 100 countdown.

Weather

condition Condition: Partly Cloudy
Temperature: 66°
High: 77° - Low: 50°