News

Google launches ‘hummingbird’ search technology

Google launches ‘hummingbird’ search technology

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California Sept. 26, 2013. Photo: Reuters

MENLO PARK, California (Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

Recent Headlines

in Entertainment

‘Sharknado 2′ sparks feeding frenzy on Twitter, sets record

Fresh
sharknado

Flying sharks chomping through NYC drew a record audience for Syfy network and became the most tweeted-about TV movie in history.

in Trending, Viral Videos

TODAY’S MUST SEE: Dog brakes

Fresh
dog

Stella the yellow lab wants to keep playing fetch but her hind legs have other plans!

in Lifestyle

Fly Fido to the moon in space send-off for deceased pets

Fresh

A Texas company is offering a unique send off for beloved pets by placing their remains in a capsule and blasting them off into space.

in Entertainment

REVIEW: ‘Get On Up’ won’t let James Brown fans down

Fresh
This image released by Universal Pictures shows Chadwick Boseman, right, and Dan Aykroyd in a scene from "Get On Up."

It ain't braggin' if you back it up, and James Brown, warts and all, was one of the most important musical and cultural figures of the 20th century.

in Entertainment

Today in entertainment history: Aug. 1

mtv

A look at the Hollywood headlines that made history.

Weather

condition Condition: Fog
Temperature: 62°
High: 87° - Low: 61°