MANCHESTER, N.H.- A state-wide fentanyl prevention campaign aimed at young adults about the dangers of counterfeit or unlabeled pills containing the deadly opioid was launched Monday.

According to state surveys, while most young people have heard of fentanyl many struggle to identify substances that may contain it.

The campaign, called “Unlabeled“, is connected to broader behavioral health supports within Department of Health and Human Service’s “Strong as Granite Program.”